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Ad Specifications
All artwork for ads should be submitted as outlined below and sent to
Dave Margolis at dave@AnswerStat.com.
Digital
Ads:
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AnswerStat is pleased to accept your ads electronically on the
following media: 3-1/2" floppy, 100 Megabyte Zip, 1 Gigabyte Jaz, or CD
ROM.
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Files under four megabytes can be emailed (film output charge for color
separations).
AnswerStat
uses Macintosh platform and Quark Express 4.1 or earlier.
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Ads not created within Quark Express must be saved in the following
formats: EPS or TIFF.
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JPEG files, Microsoft Word, and PageMaker documents are NOT acceptable.
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Include all graphics and postscript fonts used (True type fonts are not
acceptable), and a proof is required for matching output.
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A color proof should be provided with color ads; note that color
variants do occur during production.
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Color and grayscale photo images/halftones should be saved at 300 dots
per inch (DPI) - TIFF format is preferred - and line work (i.e. black and
white only with no shades of gray) should be saved at 800 to 1200 DPI - EPS
format is preferred.
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Important: Electronic ads must also be submitted five (5) business days
prior to materials deadline due to margin of error.
Film:
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We prefer that ads be sent digitally.
If this is not possible, film may submitted at an additional cost.
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In that case, process-color separations are required for all color ads.
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Due to press limitations, AnswerStat does not offer spot colors.
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Two color ads must also be broken down into CMYK separations.
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Advertisers will be invoiced for production charges accrued to
accommodate this requirement.
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Negatives must be 120-line screen, right reading, and emulsion side
down.
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Color density should not exceed 260% for four colors and
registration/crop marks are required on four sides.
Camera
Ready Art (CRA):
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We prefer that ads be sent digitally.
If this is not possible CRA may submitted at an additional cost.
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If so, it is accepted for black and white ads only.
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Artwork must be provided in 120-line screen and should allow for a
15-20% dot gain. CRA is preferred
on Velox/slick; quality reproduction cannot be guaranteed from output of
office printers.
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