Ad Specifications

All artwork for ads should be submitted as outlined below and sent to Dave Margolis at dave@AnswerStat.com.

Digital Ads: 

• AnswerStat is pleased to accept your ads electronically on the following media: 3-1/2" floppy, 100 Megabyte Zip, 1 Gigabyte Jaz, or CD ROM.

• Files under four megabytes can be emailed (film output charge for color separations).  AnswerStat uses Macintosh platform and Quark Express 4.1 or earlier.

• Ads not created within Quark Express must be saved in the following formats: EPS or TIFF.

• JPEG files, Microsoft Word, and PageMaker documents are NOT acceptable.

• Include all graphics and postscript fonts used (True type fonts are not acceptable), and a proof is required for matching output.

• A color proof should be provided with color ads; note that color variants do occur during production.

• Color and grayscale photo images/halftones should be saved at 300 dots per inch (DPI) - TIFF format is preferred - and line work (i.e. black and white only with no shades of gray) should be saved at 800 to 1200 DPI - EPS format is preferred.

• Important: Electronic ads must also be submitted five (5) business days prior to materials deadline due to margin of error.

Film:

• We prefer that ads be sent digitally.  If this is not possible, film may submitted at an additional cost. 

• In that case, process-color separations are required for all color ads. 

• Due to press limitations, AnswerStat does not offer spot colors.

• Two color ads must also be broken down into CMYK separations.

• Advertisers will be invoiced for production charges accrued to accommodate this requirement.

• Negatives must be 120-line screen, right reading, and emulsion side down.

• Color density should not exceed 260% for four colors and registration/crop marks are required on four sides.

Camera Ready Art (CRA):

• We prefer that ads be sent digitally.  If this is not possible CRA may submitted at an additional cost.

• If so, it is accepted for black and white ads only.

• Artwork must be provided in 120-line screen and should allow for a 15-20% dot gain.  CRA is preferred on Velox/slick; quality reproduction cannot be guaranteed from output of office printers.