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Voice Logging
Fall, 2003 (updated June 2006)
[For
more information, see Voice Logging Vendors and the Legal
Requirements of Voice Logging.]
Voice logging is an important and valuable call
center technology, considered by many to be an indispensable support tool.
Voice logging allows calls to be recorded for quality assurance,
training, self-evaluations, verification purposes, and dispute resolution.
Because of the terrorist attacks in the United
States on September 11, 2001 there has been a surge of interest in voice logging.
Although voice logging cannot be viewed as a detriment to terrorism, it
is deemed as an essential part of everyone's overall goal of increased
security and safety.
Some centers record calls at random, many record all
calls, and some continuously record all headset audio - both during and
between calls. Past forms of voice
logging equipment have ranged from reel-to-reel tape machines, to specialized
audiocassette recorders, to modified VCR units, to today's state-of-the-art
computer-based implementations.
How Loggers Work:
Voice loggers can be either external stand-alone
systems or internal integrated software. Many
of today's CTI-enabled switches and call-processing platforms have voice
logging as a built-in option, inherent in the system's design and
architecture. This provides for
optimal performance and often allows the call record or captured data - be it
a patient call, a telephone triage session, or a doctor's instruction - to
be directly linked to the voice file. This
allows for a holistic review of all components of a particular call, as both the
audio interaction and the information gathered can be easily accessed and
reviewed congruently and simultaneously.
For other situations, stand-alone voice loggers can
be interfaced to the switch or call-processing platform, tapping into audio
paths at the agent headset, the switch destination port, or the source port.
These later two configurations provide the ability to record voice mail
calls as well. The advisability and
desirability of doing so, however, is questionable and should be pursued only
after careful thought and consideration of the ramifications and legal
consequences.
Often vendors of stand-alone systems have designed
universal interface adapters that allow audio to be easily tapped into at the
handset or headset connection without affecting or degrading the audio level.
For these external systems, a typical method includes tapping into the
headset audio at the agent station and feeding it into the PC's sound card.
For both internal and external voice loggers,
the
speech is digitized and often stored on the agent station hard drive, usually as
wave files. At some point
(either immediately or at a preset time or condition), the wave files are sent
over the network to a central voice logging server where they are indexed and
stored.
Indexes are commonly applied to all header field
data, such as time, date, station number, agent login, source port, destination
port, call completion code, and project ID.
If needed, queries can be established to fine-tune the search even
further. Searching by agent or time
are the most common parameters. However,
in the course of troubleshooting system problems, searching by specific ports,
completion codes, or station numbers can be most informative.
The
retrieval interface is a database, such as Access or SQL.
As such, records of calls can be quickly sorted, filtered, and presented.
Wave file access is then fast and efficient.
If needed, archiving of voice files can be accomplished easily and
quickly to CD-ROM or
DVD.
Uses
of Voice Logging: As mentioned, there are several possible reasons to
record calls. These include quality
assurance, training, self-evaluations, verification, and dispute resolution.
Any one of these options often justifies the expense of implementing
voice logger technology. The other
features then become pleasant bonuses.
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Quality assurance is the most often cited use of voice logging.
With voice logging, supervisors and managers can easily and quickly
retrieve, review, and evaluate agent calls.
By integrating a program of silent monitoring, with side-by-side coaching
and statistical measurements, an agent's overall effectiveness can be
evaluated and verified. Voice
logging allows areas of deficiency to be discovered and items of excellence to
be celebrated.
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Training can be greatly facilitated using voice logging.
One application is to capture examples of exemplary calls by seasoned
representatives for trainees to review and emulate.
Conversely, less than ideal calls can also be showcased for discussion
and critique. Although both of these
scenarios could be accomplished using fictitious examples or staged calls, there
is great benefit in being able to demonstrate real-world examples.
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Self-evaluation is a powerful tool of introspection whereby
agents use voice loggers to retrieve their own calls and through a process of
self-discovery learn how they can handle calls or situations more effectively.
Although this is valuable during the training phase, it is also
beneficial for seasoned representatives, as it allows them to keep their skills
sharp and helps sloppy actions from becoming bad habits.
Even more importantly, agents may specifically seek and review a specific
call that had a less than ideal result so that a more desirable outcome can be
determined and implemented.
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Verification is another worthwhile use of voice logging,
especially in an environment where critical information is shared and
communicated, such as in telephone triage. By
recording all conversations, the symptoms and nurse's instruction to the
patient is captured and verified that proper information was conveyed.
Normally, the recording is never listened to unless there is an argument
about the transaction.
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Dispute resolution then comes into play.
Whether it is a message, a medical emergency, or an accusation of
improper phone behavior, the voice recording of that call essentially becomes an
independent third party account of what happened and avoids the
"he-said/she-said" disputes in which neither party can corroborate their own
account of what happened. Though the
agent is sometimes found to be in error in such situations, the consensus is
that in the vast majority of cases the agent is vindicated; once the aggrieved
party hears the recording, the problem resolves itself quickly and with little
further effort.
User Input: It
is rare to find a voice logger user who is not overwhelmingly positive about the
benefits and value of the technology and what it means to their call center.
"I wish I had a logger years ago," is a sentiment commonly
made within weeks of a new voice logger installation.
Others
see how voice logging allows call centers to improver customer service.
Interestingly, call center staff often initially view the recording of
calls as a negative development, threatening the work they do and attacking
their competency. It is only after
voice logging technology is implemented that the agents begin to see it as a
tool to protect their work and validate their quality.
The reality is that
only representatives with something to hide have a legitimate reason to fear
voice logging.
Accounts abound from call centers that have increased
the quality of their service, improved their training, and avoided a potentially
costly lawsuit or a lost patient all because of voice logging.
Although it may seem difficult to cost-justify a voice logger before it
is bought, a high percentage of users indicate that it is one of the most
important pieces of technology in their call center.
Read
more articles
relevant to hospital and medical related call centers.
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