Circulation Statement

AnswerStat magazine is sent to industry professionals, decision makers, and influencers at healthcare and medical related call centers.  Distribution in the United States is free to qualified readers.  International distribution is via email.

Our mailing list has been compiled from applications, phone requests, convention attendees, and vendor referrals.  We are in a constant state of maintaining and updating our database, as well as adding new subscribers and removing obsolete subscriptions.

Our circulation is currently around 5,100 and is broken down as follows:

We maintain the integrity of the mailing list by using the USPS Change of Address Service for each issue mailed.  This supports the timely and accurate delivery of each issue to every subscriber.  We also encourage readers to submit address updates via phone and email.

Our mailing list is not audited.  This is in part because the cost to do so would dramatically push up advertising rates, but more importantly because we feel strongly that the audit process actually diminishes value to the magazine's advertisers by inadvertently removing interested readers, while allowing disinterested parties to continue to receive mailings under the guise of subscriber solicitation.

No doubt your personal experience with audited magazines is no different from ours.  How many times have you been dropped from the mailing list of a magazine you regularly read, enjoyed, and anticipated?  Conversely, how many times have you continued to receive your "final notice" on publications in which you had little or no interest?  These are side-effects of the auditing process.  The net results are that legitimate readers are dropped and disinterested ones are included.  This diminishes the value and impact of advertiser investment.

We believe our approach to be more enlightened and pragmatic.  If a reader wants to stop receiving AnswerStat, they are immediately removed from our mailing list and there are no further mailings or communication.  For existing qualified readers, no annual re-qualification process is required, though we do take steps to confirm their ongoing participation and interest in the industry, such as by periodically sending renewal notices to readers to verify their continued interest in receiving AnswerStat magazine.

For any advertiser who wants to verify our circulation numbers, we are happy to provide confirmation from two outside sources.  The first is the Postage Statement from the US Post Office in Freeport OH, who mails all of our US subscriptions.  The second source is the invoice from our printer, Freeport Press, which confirms the number of magazines delivered to the USPS, plus documents the total printed.  Requests for this information should be sent to dehaan@answerstat.com or 866-668-6695.

Our electronic distribution is currently around 120 and comprises 15 countries, with the top international destinations being Canada, India, and Australia.  Additionally, there are many US-based subscribers who have opted to receive their issues electronically, thereby reducing paper consumption and receiving their copy early.