Press Release Guidelines

AnswerStat magazine welcomes all press releases which are of potential interest to our readers.  This document is provided so that you can write your press release for maximum impact, with the greatest chance of being accepted for publication.

General Guidelines:  For your press release, follow the adage that "less is more."  Readers often skip long, wordy, or complex press releases.  Submissions should be 200 words or less.

Headline:  The headline should read like a news headline: concise, catchy, and factual – not self congratulatory nor egocentric.  If desired, a sub headline can be used; it should follow the same guidelines.

Copy:  The copy should read like a news article with some optional subtle publicity sprinkled in.  Over the top self-promotion or unabashed hype is not taken seriously nor accepted by our readers.  Do not capitalize text nor use bold, italic, or underline formatting.

Editing:  Press releases will be edited for both content and length, as needed, to meet these goals and obtain maximum interest; this is at the sole discretion of AnswerStat magazine.  Not all submissions can be printed.  This may be because of space constraints, low interest to our readers, or unacceptable content.

Vendor Press Releases:  Vendor press releases will be judged on content and reader interest, irrespective of the vendor's advertising commitment.  It is pragmatic to note that AnswerStat's advertisers advertise because readers respond.  It follows that readers would likewise be interested in news from those same vendors.  Press releases from non-advertisers will be accepted, based on merit.

Non-writers:  For those who aren't comfortable writing press releases, just email us the facts: who, what, when, why, where, and how.  We will take it from there.

Website:  Your press releases will be included on our Website, www.AnswerStat.com.

Submission:  All press releases must be submitted via email to dehaan@answerstat.com.  The press release can be included in the body of the email or preferably attached as a plain text file or Microsoft Word document.  Mailed and faxed press releases cannot be considered.

We look forward to receiving your press release and sharing it with our readers; these guidelines will help us to achieve this goal.