Vendor Spotlight Guidelines

A feature of AnswerStat magazine is our Vendor Spotlight, which allows us to provide additional coverage for our sponsors.  Spotlight articles are available at no cost to sponsors of AnswerStat magazine; for all others, the cost is only $1,995.

This document is provided so that you can write a compelling and effective piece.

Overview:  Each issue of AnswerStat magazine can include a Spotlight on one of our sponsors.  These articles will also be put on the AnswerStat Website.  The focus on the Spotlight can be a company overview, product profile, or case study.

General Guidelines:  Your spotlight should be written in a third person style, from the perspective of an outside person reporting on your organization.  The length can be up to 1,200 words.  Pictures are encouraged, but including them does decrease the available space for your article.

Title:  The title should include the name of your company.  A subtitle may be used, but it should be concise and compelling.

Copy:  The copy should read like a news report; the key is to make it interesting, informative, and compelling.  This is not the place for blatant self-promotion, hype, or spin.  Doing so will hurt the article's credibility and decrease its impact.  Also, do not capitalize text nor use bold, italic, or underline formatting.

Editing:  Submissions will be edited for content and length at the sole discretion of AnswerStat.

Non-writers:  If you do not have the staff or the time to write your Spotlight article, we can have a professional writer who, for a fee, will interview you and write your Spotlight.

Website:  Your Spotlight will be included in the AnswerStat Website. 

Submission:  All articles must be submitted via email to dehaan@answerstat.com as Microsoft Word document or a plain text file.

We look forward to receiving your Spotlight article and sharing it with our readers; these guidelines will help us to achieve this goal.