Vendor Spotlight Guidelines

A feature of AnswerStat magazine is our Vendor Spotlight, which allows us to provide additional coverage for our sponsors.  Spotlight articles are included as part of our AnswerStat sponsorship packages; for all others, the cost is only $1,995.  This document is provided so that you can write a compelling and effective piece.

Overview:  Each issue of AnswerStat magazine can include a Spotlight on one of our sponsors.  These articles will also be put on the AnswerStat Website.  The focus on the Spotlight can be a company profile, product review, or customer case study.

General Guidelines:  Your vendor promotion should be written in a third person style, from the perspective of an outside person reporting on your organization.  The length may be up to 1,200 words.

Copy:  It should read like a news report.  This is not the place for self-promotion, hype, or spin.  Doing so will hurt the piece's credibility.  Unlike articles and, to a lesser extent, press releases, you may mention your company name and/or product names in the copy.

Editing:  All submissions will be edited for content and length at the sole discretion of AnswerStat.  It is not practical for edits to be reviewed by your company prior to publication.

Non-writers:  If you do not have the staff or the time to write your Spotlight article, we can have a professional writer who, for a fee, will interview you and write your Spotlight.

Website:  Your Spotlight will be included in the AnswerStat Website, where it is intended to be a "living" document and can be updated as needed.

Submission:  All vendor promotions must be submitted via email, attached as a plain text file or Microsoft Word document.  Mailed and faxed submissions will not be considered.  Email all submissions to dehaan@answerstat.com.

We look forward to receiving your Spotlight article and sharing it with our readers; these guidelines will help us to achieve this goal.