As the TeamHealth Medical Call Center evolved over time, we outgrew our brand identity and core message, which is a natural part of every dynamic, growing business. We’re excited to share with you our new look and brand.
Don’t get us wrong. We love our old brand and people loved it too, but it just doesn’t reveal the entire picture of who we are today and how we’ve evolved during the past several years. We’re not only changing our logo, but also our messaging and how we show up in the marketplace.
Why We Changed Our Brand
Before we dive into our new logo, come with us behind the brand and allow us to explain how we got where we are today. We want to share with you the story of what we value as a company and strive to do for our clients.
Our previous logo mainly reflected our parent company, TeamHealth, and although they are a major part of our story, it’s just one strand of the fabric of our brand’s DNA. We created our medical call center in 1996 primarily for the purpose of providing support to TeamHealth physicians. It wasn’t long before TeamHealth recognized the need for medical call center services at a national level, so we began to grow and acquire external clients.
More than two decades later, we have evolved to become a premiere provider of medical call center solutions, providing services to more than 15,000 providers in individual and group practices, hospital systems, universities, community health centers, and other medical organizations across the country. Our brand today is more dynamic than it has ever been, so we felt the time was right to make the change.
Introducing AccessNurse: Behind the AccessNurse Name and Logo
Since our conception, providing access to medical care has been the underlying theme and pulse of the call center. It’s woven into every fabric of our brand: from our story to how we treat our clients and their patients.
We feel our new AccessNurse name is a textual representation of what we provide, believe in, and represent: providing clients and patients with 24/7 access to definitive nurse care. We also supplemented our name with the tagline, “A TeamHealth Company” to reinforce our alignment with TeamHealth and the medical integrity, experience, and resources that go along with that relationship.
The challenge with every logo design is finding a symbol that visually represents your core message. The icon we chose is a representation of the multiple solutions we use to provide a comprehensive and customized call center solution to meet each client’s unique needs.
We wanted our new logo to pop—something that jumps out and makes a statement. We chose to use multiple colors instead of one. While each color has its own meaning, they also represent the variety of services we provide. We share three of the icon colors with TeamHealth to maintain a solid visual connection to our parent company. The fourth color—the burnt orange—represents our evolution as an independent medical call center and how our brand will continue to evolve and differentiate itself over time.
Another challenge in logo design is creating something with meaning behind it. Besides the rings and color variations, if you look closely at the center of the icon, you’ll notice the shape of a medical cross in the negative space. It’s a subliminal message that reinforces our primary purpose: providing high quality, compassionate medical care with uncompromised standards and unfaltering compassion. It’s the promise we make to every client.
There you have it. Our new brand identity and logo design. We hope you’re as excited as we are about the new look and the evolution behind it. For more information about our solutions and how AccessNurse can meet your organization’s needs, please contact us at 844-277-6312.
Matt Miller is the marketing coordinator with AccessNurse. Learn more at their new website: www.accessnurse24.com.