Everyone Wins When You Provide Strategic Training for Your Staff
By Peter Lyle DeHaan, Ph.D.
We’ve looked at five tips to better retain call center staff. The first two addressed agent compensation and agent benefits. Now we’re going to look at learning opportunities.
Today’s entry-level workforce values jobs that allow them to grow mentally. Educational opportunities provided at work, or through work, help to better connect employees with the job they do, increase their job satisfaction, and lengthen their tenure.
Not only are learning opportunities a wise retention tactic, it’s also a smart recruitment tool. Many workers so value learning opportunities that they’ll take a lesser-paying job if it provides the chance to grow, versus a higher paying position that doesn’t.
Here are some learning opportunities that you can offer to your staff.
Delivering internally produced training to your staff is a cost-effective way to provide the learning opportunities they crave. This can be unstructured teaching offered as needed or more organized educational offerings. The best thing about developing in-house instruction is that you can tailor it to the specific needs of your call center.
Possibilities include one-on-one training, classroom scenarios, and management coaching. You don’t need to provide all these options or offer them to all employees, but the smart move is to offer some in-house training to those employees you want to keep or groom for promotion.
More general business training is available in the form of local seminars. These are usually half-day or full-day events. And since they’re local, there’s little expense beyond the registration cost. Not only do these provide important skills your staff can apply to their work, it’s also a way to increase their job satisfaction and enhance their self-esteem.
Don’t forget industry conferences and conventions. These include both those that are healthcare related and those that are call center related. If they cover both, that’s a bonus. These opportunities, of course, are more expensive. Registration for conferences and conventions carry a higher fee then local seminars, plus there’s also travel costs involved, which can add up. Therefore, reserve attendance at industry events for employees in management or on a management track.
Next on our list is post-highschool education, usually through college courses. Though this can be towards degree fulfillment, a better solution is to pick specific classes that will directly benefit your call center. Be sure to look for opportunities to audit the class. Although this won’t result in any credentials for employees, it could reduce or eliminate the cost for the class.
For these last three options, formal seminars, industry events, and formal education, you may want to ask participants to report what they learned to their colleagues. This has three benefits. One is that it reinforces what they learned. The second is that it allows others in your organization to also benefit from it. Third it enhances the employees’ self-esteem.
Develop a Career Path
To further enhance the value of these learning opportunities, integrate them with a career path for employees who you feel have the potential to advance in the organization. This includes both those who you see in various future supervisory roles, as well as managerial positions and support staff functions. When employees see the potential that awaits them from these learning opportunities, they will stay with your organization longer and provide increased value while they’re there.
The Benefits of Providing Learning Opportunities for your Staff
Not only will these learning opportunities extend staff retention, they’ll also increase job satisfaction and improve performance. However, most importantly, as you train employees to do more, they become a more valued resource for your healthcare call center.
Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of AnswerStat. He’s a passionate wordsmith whose goal is to change the world one word at a time. Read more of his articles or his book, Healthcare Call Center Essentials.