Customer Service Book Released

Peter Lyle DeHaan Publishes New Book: Sticky Customer Service

Peter Lyle DeHaan released his latest book, Sticky Customer Service: Stop Churning Customers and Start Growing Your Business, on June 17. Sticky Customer Service addresses all aspects of customer service, with the telephone taking center stage.

Sticky Customer Service

“Customer service is part of every business, including healthcare,” DeHaan says. “Practitioners and leaders in the medical field can take these general business principles and readily apply them to patient interactions, informing day-to-day actions to lead to better outcomes and higher patient retention.”

In Sticky Customer Service, you’ll discover:

  • The three key areas where customer service occurs and why they must work together.
  • How to avoid common errors that too many businesses make.
  • Why delighting customers is not the best approach and sets up future failure.

“Customer service isn’t a once-and-done effort,” DeHaan states. “It takes ongoing work to truly meet your customers’ expectations.” In Sticky Customer Service, unearth practical, action-oriented insights to help turn customer service from an embarrassing weakness into a business strength.

Author Peter Lyle DeHaan

Sticky Customer Service is book one in the Sticky series. Future titles include Sticky Leadership, Sticky Sales and Marketing, and Sticky Living.

Sticky Customer Service is available now in e-book, paperback, and hardcover.