Sales and Marketing Book Released

Peter Lyle DeHaan Publishes New Book: Sticky Sales and Marketing

Peter Lyle DeHaan released his latest book, Sticky Sales and Marketing: Produce Positive Long-Term Results and Relationships on December 1. Sticky Sales and Marketing addresses sales management, sales tips, marketing management, and marketing tactics.

Sticky Sales and Marketing: Produce Positive Long-Term Results and Relationships

In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t.

No matter if you’re selling products, services, or ideas, Sticky Sales and Marketing teaches why some sales and marketing techniques work—and others don’t—and what impacts the bottom line the most.

Through insightful stories and examples, you’ll learn how to:

  • Close more sales and gain repeat clients.
  • Understand the keys to a high-producing sales team.
  • Know what marketing channels will work best for you.
  • Apply marketing tactics proven to work.
  • Feel confident in your sales and marketing ability.

Sticky Sales and Marketing will not only teach you the building blocks to marketing that stick, but how to escape marketing failures that could hurt your reputation and your business.

Sticky Sales and Marketing is book two in the beloved Sticky series. Book one is Sticky Customer Service. Future titles include Sticky Leadership and Management, and Sticky Living.

Sticky Sales and Marketing is available now in e-book, paperback, and hardcover.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of AnswerStat. He’s a passionate wordsmith whose goal is to change the world one word at a time. Read more of his articles or his book, Healthcare Call Center Essentials.